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New Travel Keywords Study

Claria's Feedback Research announced a study conducted on search engine performance for travel-related terms and found that Yahoo! performed better than MSN and Google.

The study found that Yahoo! came in first across the top 10 travel-related search keywords such as "cheap tickets," "travel," "Las Vegas," and "Airline Tickets."

Feedback Research also found among all the keywords, "cheap tickets" generated the highest click rate of 6.55 percent with consumers viewing almost 3.5 pages views per click.  Click here for the full story.

March 15, 2005 in Metrics & Analytics |

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