DoubleClick's Rick Bruner summarizes comScore study

We'd recommend DoubleClick's Smart Marketing Report about Search Marketing even if Rick Bruner,  DoubleClick's Director of Research, wasn't an old friend.  Rick summarizes the results from "Search Before The Purchase", the research study we've previously referenced from comScore Networks that was commissioned by DoubleClick.  Using its panel of 1.4 million U.S. Internet users, comScore observed e-commerce purchases at 30 sites across four product categories: travel, apparel, computer hardware and sports/fitness. It then looked at the 12 weeks of search activity among those buyers preceding their purchases and reached several findings that might surprise search marketers.